Speaking at a free-speech event in Westminster this week, she expressed her frustration at the way transgender ideology is sweeping through our institutions — and preventing people from saying what they believe.
‘On the abolition of gender-neutral toilets, you wouldn’t believe how tough it was to get that through. I had civil servants writing on the notes I’d put out saying you can’t say that, you need to check whether that’s something you’re allowed to say.’
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The first step in creating an ad campaign on Facebook is to create the ad itself. You can also select the ad format, which determines how your ad will appear on Facebook and other platforms. Facebook Campaign Manager allows you to create different types of ads, including image, video, carousel, and more. For example, you can choose to create a single image ad, a video ad, or a carousel ad that showcases multiple images or videos.
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Sometimes she is (to use her phrase) ‘vocal on trans rights’, but at other times she does her best to dodge the ‘what is a woman’ question. In 2019, Mordaunt buckled under characteristically no-nonsense interrogation on the parenting platform Mumsnet.
As women and equalities minister, Badenoch was crystal clear on the fact that ‘political race theory’ — or what is often nowadays described as ‘wokeness’ — should have no place in the classroom.
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In addition to targeting options, Facebook Campaign Manager also provides audience insights, which show you information about your target audience, such as their age, gender, location, and interests. You can use this information to refine your targeting and create more effective ad campaigns.
Compare this sensible approach to Mordaunt’s comments in her book Greater: Britain After the Storm, published last year, which contains some surprisingly scathing comments about vintage British film and TV including Lawrence Of Arabia, and It Ain’t Half Hot, Mum, the last of which is described as ‘a full-house bingo card of… casual racism, homophobia, white privilege, colonialism, transphobia, bullying, misogyny and sexual harassment’.
Because this week she claimed that she was actually the person responsible for removing the bizarre phrase ‘pregnant people’ from that Bill, even though those amendments were made in the Lords. Her slippery account suggests she’s a candidate who knows she has misstepped.
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Facebook Campaign Manager also provides businesses with access to Facebook Pixel, a tool that allows them to track website activity and use that data to optimize ad targeting. Facebook Pixel allows businesses to track conversions, such as purchases or sign-ups, and use that data to create more effective ads that target those who are most likely to convert.
Facebook Campaign Manager provides a range of tools for tracking the performance of your ad campaigns. You can view metrics such as impressions, clicks, and conversions, and use this information to optimize your campaigns for better results.
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