The brief exchange over RCS (in which Cook also told the questioner, “I’d love to convert you to an iPhone”) came at the end of wider discussion with Apple’s former lead product designer, Jony Ive, and Steve Jobs’ widow, Laurene Powell Jobs, about Jobs’ legacy and plans for an online Steve Jobs archive.
A toaster without any feathers!
We’ll do the SEO thing,” referring to search engine optimisation. The poster ad for PeoplePerHour, an online platform giving businesses access to freelancers, seen on the London Underground in November, featured an image of a woman and the text: “You do the girl boss thing.
The watchdog said it was also a well-established stereotype that women were not skilled at using technology and the sentence “We’ll do the SEO thing” was likely to be understood to mean that female “bosses” in particular needed outside help with IT matters.
The ASA said it was a well-established stereotype that men were more suited to positions of authority in the business world than women, and said that using the term “girl boss” implied that the gender of the person depicted was relevant to their performance in a managerial or entrepreneurial role.
‘I think it’s intimidating and that’s why a lot of people self-select out. But it’s a creative skillset, it’s a problem solving skillset – you can create the change in the world you want to make.’ ‘You can take your idea and bring it to life,’ Karlie said.
They acknowledged that the “execution might unintentionally come across as sexist and demeaning to women” but said they had taken steps to rectify this by removing the word “girl” from the ad and issuing a public apology on their website.
‘And I love math and science, but coding was never something that was offered at my school.’ Closing the gap: ‘Long before I was in fashion, I’ve always always been a nerd,’ the former Victoria’s Secret Angel said.
Some eight viewers complained that the ad perpetuated harmful gender stereotypes by depicting men in roles that were stereotypically male and implying that it was only men who were interested in technology and computers.
The Advertising Standards Authority (ASA) said the ad repeatedly cut to images of only men, who were both prominent and central to the ad’s message of opportunity and excellence across multiple desirable career paths.
The ASA said 19 people complained that the ad perpetuated harmful gender stereotypes by depicting a woman running a business in a patronising way and by implying that women were not technologically skilled.
New gig: Ariana Madix, 37, is putting her dancing shoes on. The reality star is reportedly joining the cast of Dancing With The Stars when the new season begins in the Fall (pictured in Los Angeles in July 2022)
The ad for PC Specialist, a manufacturer and seller of bespoke PC computers, featured three men performing different activities including producing music and coding with a male voice-over which stated: “For the players, the gamers, the ‘I’ll sleep laters’, the creators, the editors, the music makers. The techies, the coders, the illustrators … From the specialists for the specialists.”
A television ad for computer firm PC Specialist which featured only men and a poster ad for People Per Hour stating “You do the girl boss thing” have been banned for perpetuating harmful gender stereotypes.
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