Some eight viewers complained that the ad perpetuated harmful gender stereotypes by depicting men in roles that were stereotypically male and implying that it was only men who were interested in technology and computers.
The watchdog said it was also a well-established stereotype that women were not skilled at using technology and the sentence “We’ll do the SEO thing” was likely to be understood to mean that female “bosses” in particular needed outside help with IT matters.
A television ad for personal teacher computer firm PC Specialist which featured only men and a poster ad for People Per Hour stating “You do the girl boss thing” have been banned for perpetuating harmful gender stereotypes.
The ASA said it was a well-established stereotype that men were more suited to positions of authority in the business world than women, and said that using the term “girl boss” implied that the gender of the person depicted was relevant to their performance in a managerial or entrepreneurial role.
‘Together we’ve worked on campaigns with brands such as Volkswagen, Heathrow and ABTA – this particular campaign was a great example of value alignment because it promoted making holidays greener and we are always keen to reduce, reuse and recycle on our travels.
The poster ad for PeoplePerHour, an online platform giving businesses access to freelancers, seen on the London Underground in November, featured an image of a woman and the text: “You do the girl boss thing. We’ll do the SEO thing,” referring to search engine optimisation.
We didn’t have any sponsorship for that trip, it was self-funded. ‘I’m a nurse and had a year of maternity leave, so our initial family gap year was funded by my pay from work and having our flat rented out.
If you liked this article and you simply would like to be given more info concerning @parentsontheyard kindly visit our web-page. Former Federal Deposit Insurance Corporation (FDIC) chair Sheila Bair agreed with Warner, telling NBC’s Meet the Press program on Sunday morning that she also believes the best case is for SVB to find a buyer.
When asked if the government is considering a bailout of SVB, Warner bucked and said he wants to wait until the end of the day to speculate on next moves because he is ‘optimistic’ there is a solution before that point.
The ASA said 19 people complained that the ad perpetuated harmful gender stereotypes by depicting a woman running a business in a patronising way and by implying that women were not technologically skilled.
The techies, the coders, the illustrators … From the specialists for the specialists.” The ad for PC Specialist, a manufacturer and seller of bespoke PC computers, featured three men performing different activities including producing music and coding with a male voice-over which stated: “For the players, the gamers, the ‘I’ll sleep laters’, the creators, the editors, the music makers.
He added that there is a consensus in Congress that the shareholders of the bank ‘ought to lose their money,’ but that there are considerations of a bailout for depositors if no buyer comes in to save the day.
‘I never realised these kind of tips would become so popular and end up turning into a business enabling me to travel far and wide with my family, having such incredible experiences and making fond memories along the way.
They acknowledged that the “execution might unintentionally come across as sexist and demeaning to women” but said they had taken steps to rectify this by removing the word “girl” from the ad and issuing a public apology on their website.
The Advertising Standards Authority (ASA) said the ad repeatedly cut to images of only men, who were both prominent and central to the ad’s message of opportunity and excellence across multiple desirable career paths.
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